Direct Mail Outlook -- Getting Personal

"We're delivering about 75 percent of all the mail to the SCF level," Andersen says. "This is an expansion of what we built three years ago. If you're eliminating multiple handoffs and multiple stages, and you're not outsourcing, you can drive cost out of the equation through process and service enhancements. It's really resonating with our customers because of the enormous uptick in postage costs and the three postal increases we've seen in the last 18 months. IWCO P.O.S.T. has been a great enhancer, maturity/expansion of our logistics services related to the mail."