Direct Mail Outlook -- Getting Personal

Lehigh also introduced v3.0 of Lehigh NetProof, an Internet-based software proofing tool for fast turnaround times and signoffs. This allows customers more time to finalize lists that will generate greater response rates.

"We're filled with optimism for 2003," Palmer says. "We believe continued investments in technology will positively influence the success of Lehigh Direct. As far as viewing the industry, more and more customers are embracing CRM (Customer Relationship Management). These programs and products are a heart-cut through the Lehigh Direct product capabilities.