Direct Mail Outlook -- Getting Personal

Combination of Factors

"Generally, we have diversified our product offerings to try to supplement a soft economy," Murphy says. "We're offering a wider array of products and options to our clients in terms of what they can do for better targeting—better communication with their customers. One thing I have seen with our clients is that there are a lot of creative packages going out. Many took advantage of our diverse equipment mix to use more colors and various printing or finishing options. That gives them a bigger presence and provides for better communications with their clients."