Direct Mail Outlook -- Getting Personal

Online proofing has proven a faster, easier and less expensive process for Japs-Olson. Closed-loop color control in its pressroom allows the company to meet the demand for higher quality and increased color consistency. The bonus: increased cost savings and more efficient production.

Prospects for 2003 hinge largely on recovery by both the economy and financial markets, according to Murphy. "That's critically important," he says. "To have some growth and consistency would be good for consumer confidence overall and for the confidence of our clients."