Direct Mail Outlook -- Getting Personal

"We've had an unbelievable year in direct mail. It's almost as good as before the PCH mailing stopped three or four years ago," Burton notes. "We're going to finish up with a record kind of year, with 10 percent growth on the top line, and over 10 percent on the bottom line. I'd say that, on balance, all of our direct mail people—the managers in each segment—have not only achieved their targets, they've exceeded them."