Direct Mail Outlook -- Getting Personal

The softness in the general economy had a direct impact on both the volume and the complexity of many programs, according to John Paloian, COO at Quebecor World North America. "A significant number of mailers are experiencing, at best, flat volumes on a year-over-year basis, combined with a transition to the use of simpler, less complicated in-line packages," he says. "At the same time, there is an increased use of versioning with smaller name counts as mailers attempt to better target their lists."