IWCO Direct Drives Value Through Postal Optimization, High-Speed Inkjet Adoption

"You don't see direct mail volume percentages increasing. Standard mail is flat," Andersen points out. "When we grow by 11 percent, we're driving measurable results to our clients. They're getting the benefits of our creative strategy and total package solution."

Other drivers of the 11 percent uptick for IWCO Direct includes bolstering personnel and expanding its footprint in creative services. It's critical that direct mail printers become involved in the process at the planning stages in order to make a quantifiable difference in mail effectiveness and economy.