IWCO Direct Drives Value Through Postal Optimization, High-Speed Inkjet Adoption

Andersen clearly missed the memo about the pending demise of the direct mail sector; apparently many people believe that the U.S. Postal Service (USPS) and Mr. ZIP have been administered last rites. But, while the primary distribution mechanism that delivers value for IWCO Direct may need a tune up, the printer has deepened its own value proposition to a degree that assuages any client fears concerning Andersen & Co.'s commitment to the direct mail marketing channel.