IWCO Direct Drives Value Through Postal Optimization, High-Speed Inkjet Adoption

Reducing Postage Costs

"Sixty percent of the campaign spend for marketers goes toward postage costs, so your ability to impact and influence the postage rate creates a competitive advantage," notes Joe Morrison, president of IWCO Direct. "We're still recognized as the largest standard commingler in the United States, so that's a big part of our growth. To that, we've added strategy and creative services during the past few years, to drive better results for our clients.