IWCO Direct Drives Value Through Postal Optimization, High-Speed Inkjet Adoption

"Direct mail is still measured by ROI, and that's helped us quite a bit. We're helping customers on the front end with driving creative packages and formulating strategy—the frequency and cadence of mail, who you mail to, making sure that you change out your control packages and testing to avoid direct mail fatigue. Our creative services group has really helped on that front."