IWCO Direct Drives Value Through Postal Optimization, High-Speed Inkjet Adoption

The trend toward continuous-feed inkjet—more variability to drive 1:1 marketing as part of clients' high-volume acquisition programs—has been a particular hit with the financial services, insurance, multiple system operator (MSO) and automotive verticals.

"The Canon Océ inkjet presses helped us in terms of organic growth with our core markets, as well as new markets," Morrison says. "The big differential is that they have enabled us to design new creatives and package designs for our clients, so they can better leverage their customer data to drive higher responses. They've also optimized postage reduction opportunities.