PrimeNet Direct Marketing Solutions: Addressing the Environment

"Every time a storm would come through in 2004, our business and homes would lose power for days," recalls Keefe. "At that time, we were working out of three separate buildings—across a parking lot—that were not hurricane proof and we didn't have a plan in place. As a precaution, we loaded up semis and sent key equipment up to Atlanta to wait out the storms. I spent more than $200,000 that year on trucking charges alone. We also had to wrap every piece of machinery in cellophane."