Wilen Group: Big Data, Bigger Profits

When it comes to his company's product and service portfolio, Darrin Wilen is certain of one thing. In five years, if his company is still doing business as it did in 2013, then the prospects for the future are rather bleak.

OK, maybe that is giving in to hyperbole, but Wilen—president of the Wilen Group, parent company of direct mail printer Wilen Direct—has been down this road before, many times, in fact. The company has reinvented itself more times than Madonna and, like the Material Girl, remains at the top of its game.