Wilen Group: Big Data, Bigger Profits

A relative mailing newcomer with but 10 years under its belt, Wilen Direct is using the big data movement and the benefits of investing in technologies such as those Kodak brought aboard to stay relevant, even within the nuanced shifts in the direct mail market.

Mass Personalization

"When we were getting started, marketers weren't getting their value out of the 'spray and pray' printing methodology," Darrin Wilen says of broadcast mailings. "Today, it's all about maximizing effectiveness through relevant messaging and mass personalization. All of the investments we've made during the years are geared toward doing a better job for our clients and giving them the proper return on marketing investment."