Wilen Group: Big Data, Bigger Profits

Darrin Wilen is enthusiastic about the future of direct mail, and not only from the big data standpoint. Mobile devices—bolstered through exciting engagement platforms ranging from QR codes and Augmented Reality to image recognition—are harbingers for personalized print; but it's only scratching the surface. Wilen Direct is focusing much of its R&D energies in this area, and Darrin Wilen is confident that digital mobile devices are giving mass personalized print "a whole new opportunity to be relevant."