Wilen Group: Big Data, Bigger Profits

Wilen Direct specializes in manufacturing direct mail for the retail, financial and telecom sectors, to name a few. Four-color, variable data digital printing has been virtually raised to an art form as marketers have grown their databases and learned to harness the power of "big data," as Darrin Wilen terms it. This enables more targeted, personalized mailings as marketers look to get more and more out of their campaigns while using fewer stamps, so to speak.