Direct Mail Outlook: Rolling with the Punches

Providing conceptual guidance is another asset from RR Donnelley's tool belt. Developing responsive mailing lists, conjuring compelling incentives and offers, and selecting effective formats that merchandise and communicate meaningful messages, are three such examples.

Measuring Effectiveness

"We have always measured our success in terms of delivering outstanding financial results to clients through our broad and comprehensive services platform," Thornton adds. "Regardless of the economic environment, we assist them in testing new formats, creative and offers so that they can find the most economical and productive solutions to generate more revenue."