Direct Mail Outlook: Rolling with the Punches

The company invested more than $2 million in 2009 to bolster its variable digital production capabilities. The move came in light of IWCO's success with streamlined, zero-
inventory solutions for complex 
direct mail and member communications programs.

"Essentially, we built upon our 40-year foundation of acquisition direct mail, adding equipment, technology and subject matter experts to ensure that we have the right workflow for the right marketing message as an extension of our 'total package' platform," Andersen remarks. "We are uniquely positioned to help clients acquire customers, retain customers, and engage customers through both paper-based and digital marketing solutions."