Direct Mail Outlook: Rolling with the Punches

"Clients tell us that we make it easy because we 'get' direct mail," he adds. "We understand what gets the envelope opened, how to incorporate the right call to action and how to use our dynamic messaging capabilities to drive responses to call centers, Websites or return mail."

IWCO Direct also utilizes other programs to solidify the bond it has earned with clients, including its Customer Spotlight program for educating employees about customer programs and needs; and the Direct Marketing Academy, which provides basic and advanced training for customers on all facets of direct mail.