Direct Mail Outlook: Rolling with the Punches

As for what 2010 will hold, IWCO is focusing on two areas: building on existing relationships through measures such as lean manufacturing and securing new clients. The latter goal may entail acquisitions, according to Andersen.

"We are actively investigating opportunities to bring new channels, products and services—and new customers—to IWCO Direct through niche businesses that 'bolt on' to our existing model along with new technologies, including workflow," he says. PI