Direct Mail Outlook: Rolling with the Punches

Snail Mail vs. e-Mail

Indeed, it has become fashionable to view hard-copy communications as an antiquated method of doing business. Many people now turn to the Internet for business formerly conducted by mail. The Bay Area, meanwhile, sprouted a pair of Do Not Mail initiatives as the general public—in the name of "going green"—remains ignorant of the connection between advertising mail and its impact on the ongoing viability of neighborhood post offices.