Direct Mail Outlook: Rolling with the Punches

Mail volume reduction and the movement of marketing dollars toward digital media—two key elements that threaten to send the USPS into a so-called "death spiral"—have prompted Montreal-based Worldcolor to focus on developing new products and services for marketers. According to Barry Bogle, vice president of business development for Worldcolor, it has prompted the company to seek out market segments where growth is occurring.