Direct Mail Outlook: Rolling with the Punches

To leverage that movement toward digital media, Worldcolor formed Integrated Multichannel Solutions (IMCS) in 2008. It enables customers to integrate marketing messages across multiple channels, including print, according to Bogle.

"The creation of IMCS has led to new revenue streams and enhanced relationships with both current clients and prospects," he remarks. "Worldcolor's ability to integrate marketing messages across multiple channels into cohesive programs has not only built new print opportunities, but also provided new income streams. The IMCS program has introduced new products to the marketplace at a rapid pace, including such popular solutions as net.driver and store.driver."