Direct Mail Outlook: Rolling with the Punches

Worldcolor has worked closely with its clients to optimize postage savings, as well as maximize the relevance and return on investment for each marketing campaign. Bogle notes Worldcolor's ability to track the results of each campaign as a core value.

Though the recession was more arduous in 2009 than in the preceding year, Bogle sees many of the same challenges confronting the direct mail sector as the calendar turns to 2010. "The pressures and challenges of rapidly changing market conditions and a difficult economy mean that market intelligence and fresh ideas are assets that our customers value more than ever," he says.