Direct Mail Outlook: Rolling with the Punches

Windy City printing giant RR Donnelley has enjoyed much success through its CustomPoint Web portal, some modules of which are aimed at multi-agent, multi-branch companies that seek to generate highly customized trigger direct mail programs. The portal enables users to access and select mailing lists; upload and use their own lists; select appropriate formats, copy, offers and design elements; and launch automated on-demand production of these targeted campaigns.