Direct Mail Outlook: Rolling with the Punches
According to Dan Thornton, president of RR Donnelley's Response Marketing Services, the CustomPoint suite removes the burden of assembling all of the resources required to create and execute direct mail, while accelerating the marketing initiative.
To augment the multi-channel efforts, RR Donnelley also offers personalized URL (PURL) marketing as part of the CustomPoint suite of services.
- People:
- Jim Andersen
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