Direct Mail Outlook: Rolling with the Punches

"This gives our clients the ability to offer personalized Websites as an option, allowing responders to update their profiles and respond to the mailings," Thornton notes. "We have seen dramatic results when mail works in concert with PURLs."

Thornton notes that the one constant in direct marketing's value proposition is an intense focus on generating measurably improved ROI. To that end, the company holds seminars, Webinars and other events to demonstrate ways in which customers can maximize their postal discounts, understand Intelligent Mail Barcodes, track their mail through Donnelley's OneSite portal, leverage the best creative ideas and mine the most productive lists.