DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

Still, it would be short-sighted to not consider the opportunities presented in meshing with other channels.

“The ability to target messages and link direct mail to other channels—e-mail, event marketing, telemarketing—continues to drive growth in this sector,” Andersen adds. “Direct mail printers that focus investment and technology on driving response rates for clients will continue to thrive. Those that think only about ink-on-paper will die.”