DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

“These changes present an opportunity for printers to work with their customers to ensure the most cost-effective design and production for their campaigns.”

In spite of the postal increase challenges that are confronting printers’ customers, Murphy is bullish on the future of direct mail.

“Direct marketers are always evolving and improving both the data relevancy and content distribution to ensure that the industry stays viable as a distribution channel,” he adds.