DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

With some help from state and federal governments and the efforts of other external influences, more and more hurdles are being thrown at the marketing community in the name of protecting consumers. Aaron Grohs, executive vice president of sales and marketing for Houston-based Consolidated Graphics (CGX), notes that the emergence of Do Not Call lists, spam filtering, TiVO and satellite radio has made it even more difficult for marketers to get their messages across.