DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

“This has created tremendous opportunity for printers to leverage the latest in online and digital technology to help marketers get their campaigns to market faster, to get heard and to generate better results,” he believes.

In order to stay more in-tune to your customers’ needs, Grohs feels it is important to work with clients on managing their databases. Ensuring accuracy of data and defining a target audience help improve household penetration with a message specifically tailored for the recipient, hence greatly improving response rates.