DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

As this edition went to press, the ‘Lame Duck’ Congressional session was winding its way down and, with the Republican party so severely beaten, the likelihood that meaningful postal reform could be hatched prior to the final whistle seemed quite remote. But for some producers of direct marketing materials, the farther away cost certainty wanders, the closer they seem to gravitate toward their customers.