DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

“Smaller quantities that are better qualified and more personalized have a higher ROI,” he notes. “With postal rates on the rise, customers need to achieve higher results with fewer pieces. Leveraging a database and digital printing are great tools for achieving these results.”

CGX launched a new product through its CGXSolutions technology division, CrossMedia, designed to maximize direct mail response rates by leveraging a database across a variety of media, including e-mail, print, text messaging and the Internet. In 2006, CGX invested $35 million in equipment and technology; its digital footprint now consists of more than 90 digital presses. Also added this year were 11 Kodak Nexpress digital presses to complement 10 Xerox iGen3 presses.