DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

Top Issues for 2007

Our panel of printers takes a look ahead at the key issues that will impact the direct mail marketing community and their print manufacturing vendors.

Jim Andersen, IWCO Direct: “IWCO Direct continues to be a leading advocate for postal reform, as well as appropriate regulation on privacy as it relates to data security and integrity. We are working with various trade associations (DMA, EMA, PIA/GATF) to fight the introduction of ‘Do Not Mail’ laws, attempts by states to collect tax on postage, and legislation that is portrayed as protecting privacy but is reactive rather than effective.