DIRECT MAIL OUTLOOK — POSTAL REFORM IN PERIL

Michael Murphy, Japs-Olson: “Potential issues for mailers across the country include: postal rate increases, tax on postage and ‘Do Not Mail’ initiatives. These are all serious issues in which our industry needs awareness and understanding. The Mailing & Fulfillment Service Association (MFSA) stays close to these issues and publishes good information to help keep printers and mailers informed.”