Direct Mail Spending Grows 5.0% in 2007

NEW YORK—January 22, 2008—In the face of otherwise daunting marketplace challenges—including a substantial postage rate increase, higher raw materials costs and heightened competition from low-cost interactive media—U.S. direct mail spending continued to grow in 2007, climbing 5 percent from 2006 to total $58.4 billion in aggregate investment, according to a white paper released today by Winterberry Group, a leading strategic consulting firm serving the marketing industry.