Direct Mail Spending Grows 5.0% in 2007

The white paper, entitled Vertical Market Trends in Direct Mail 2008, is the New York-based consulting firm’s fourth annual study of the direct mail sector, inclusive of both mailers and the production service providers who support their campaigns. Based upon feedback provided through hundreds of interviews with executives from throughout the industry, it explores macro trends affecting mailers and service providers, unique production sector issues as well as developments specific to one or more vertical markets.