Direct Mail Spending Grows 5.0% in 2007

The white paper further outlines three macro trends and five vertical market trends which should play significant roles in shaping the direction of direct mail use in 2008. The macro trends include:

• Heightened political and societal pressure to “go green” will require both marketers and service providers to adopt—and publicize—significant environmentally-friendly process enhancements; competitive advantage will accrue to those companies that are able to substantiate their efforts with demonstrated positive impact