Direct Mail Spending Grows 5.0% in 2007

“2007 presented direct mail marketers with an unprecedented set of challenges, ranging from new postage rates to higher logistics costs to a renewed focus on environmentally-friendly production methods,” said Bruce Biegel, Winterberry Group’s senior managing director. “While these issues will continue to play a role in campaign execution this year, we expect that many marketers and service providers will respond by redoubling their focus on efficient data utilization, postal optimization and responsible ‘green’ citizenship.”