Direct Mail Spending Positioned for 6.8% Average Annual Growth Through 2009

NEW YORK CITY—Decenber 14, 2006—Despite rising postal rates, higher raw materials costs and the advent of numerous alternative channels, marketers continue to seek out the return on investment benefits of direct mail—spending $60.6 billion on the channel in 2006—according to a white paper released today by Winterberry Group, a leading strategic consulting firm serving the marketing industry.