Direct Mail Spending Positioned for 6.8% Average Annual Growth Through 2009

Despite murky economic conditions and the rise of several competitive “below-the-line” marketing channels, Winterberry Group forecasts continued growth in direct mail through the 2009 timeframe. The report concludes: “The looming postal rate increase, the price of consumables and the reallocation of marketing budgets to interactive channels constitute major challenges for marketers and providers alike. However, as the multichannel mentality continues to gain ground among ROI-focused marketers, we expect solid, if not robust, growth in direct mail spending to carry production providers through 2007.”