Direct Mail Spending Positioned for 6.8% Average Annual Growth Through 2009

“As marketers continue to re-examine their media mix allocation, direct mail has remained a critical and reliable means of driving consumer interest and action, both leading to strong ROI performance,” said Bruce Biegel, Winterberry Group’s senior managing director. “Though continued focus on the Internet and the postal increase will raise the competitive bar in the coming year, we expect that strategically-prepared production companies can benefit from the emerging emphasis on customer segmentation and data-driven growth opportunities within the direct mail space.”