DIRECT MAIL - You've Got Mail

"The one-to-one, personalized market will continue to grow in the non-traditional markets like catalog/magazine and retail areas due to increased market pressure to increase profits and compete with a new, emerging market," Graham opines.

A key area of concern for all direct mail printers continues to be the specter of an increase in postage rates. "We always wait with baited breath while we see what the post office is going to do about postage, because every time they shudder it causes the industry to shudder. We hope it remains competitive," Murphy remarks.