DIRECT MAIL - You've Got Mail

Cyze feels that a postal increase should not be viewed with contempt, rather as another challenge for printers. "While we have no control over postage and paper prices, we can respond to these challenges favorably by providing innovative solutions for our customers," he contends. "For example, postage increases can be mitigated by employing sophisticated manufacturing processes that streamline the event and allow the customer the ability to maximize postal penetration, ensuring that all available discounts are taken."