DIRECT MAIL - You've Got Mail

"It has affected many companies who used these marketing ideas and resulted in a large reduction in their mailing over the last year," Graham admits. "Many of our competitors focused the majority of their energies toward the companies that used this technique exclusively. The net result was the opening up of a considerable amount of capacity in the market. This has temporarily affected the market with lower than normal pricing pressure to fill open capacity, but should correct itself shortly as these solid companies start to rebound with new marketing programs."