DIRECT MAIL - You've Got Mail

"I see direct mail continuing to grow," Murphy predicts. "The rate of growth might not be as much as it has been in years past, but I still think it's going to be a pretty healthy rate of growth."

Ray Frick, CEO and president of The Lehigh Press in Broadview, IL, believes that the direct mail industry is currently going through two revolutions. "The first revolution is a structural one or consolidation. The second is the technology revolution," Frick notes. "In general, the industry is changing at warp speed."