Postal Issues — Rate Case Pushes Forward

On the latter count, for example, packages may include fewer inserts and combination inserts, and envelopes could be printed flexo vs. offset. However, changing the makeup of a mailing campaign takes time, Andersen cautions, as marketers want to test the changes.

“Volume is the easy trigger to pull to compensate for a rate increase, but most marketers rely on the mail to generate interest, response and purchasing activity,” he notes. “Reducing volume can hurt sales and must be done carefully—which volume is reduced?”