Postal Issues — Rate Case Pushes Forward

Colatriano notes that with the advancements in production technologies and intelligent data solutions, multi-channel marketing programs are now more affordable.

Since the turn of the millennium, Vertis Communications has implemented a diverse core of advertising solutions across multiple platforms to augment client programs, from direct mail to e-mail, personalized URLs (PURLs), door hangers, billboards, newspapers, magazines and broadcast media. Refining processes is an ongoing quest for the printer, which can’t control postal rates, but can help control the quality—and ultimately, the success rate—of a mailing campaign.