Postal Issues — Rate Case Pushes Forward

Finding cost savings in areas of production won’t be easy. Ben Lamm, director of direct mail supplier management for financial services provider Capital One, notes that his company is already an efficient mailer and will have difficulty wringing more value out of its marketing spend.

“Mail is such a core part of our business that a postage rate increase will have a significant impact on our strategy and could potentially lead to decreases in our mail volume,” Lamm says. “An increase in postage does not mean an increase in marketing budgets, so we will have to work on even greater efficiencies. This will mean rethinking our package designs, working with our partners/suppliers on processes and developing further enhancements to our address quality efforts.”