Postal Issues — Rate Case Pushes Forward

For a company that mails more than 200 million pieces, the threat of an 8.5 percent raise thrust Mutual of Omaha toward more marketing innovations.

“We have built a sophisticated production engine here that rigorously interrogates pricing and margin impacts at each step in the supply chain,” Graham says. “We have responded to these (rate) increases, which will amount to several multiples of the inflation rate, by putting additional pressure on our supply chain and by applying even tighter modeling to our marketing efforts. This translates into setting the bar higher and higher for financial returns on each dollar invested.”